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    New year, new support

    You don't need a reinvention. Just clinically studied NAD+ for the cells you have.

Backed by 25 years of research & innovation

We've led the way in healthy aging science, pioneering discoveries in NAD+ with Niagen®.

  • 40+

    Human Clinical Studies

  • 50+

    Patents

  • 500+

    Published Scientific Studies

  • 300+

    Global Research Collaborations

    THE SCIENCE BEHIND NAD+

    Every cell in your body is fueled by NAD+

    Your 37.2 trillion cells are powered by NAD+, a vital coenzyme that fuels cellular energy and repair throughout your entire body. NAD+ levels naturally decline with age, lifestyle factors, and stressors. Replenishing NAD+ levels is essential for maintaining your cellular health, energy, and vitality.

    MEET OUR STAR SUPERNUTRIENT

    The #1 NAD+ booster

    Discover Tru Niagen, a revolutionary supplement backed by decades of research and clinically proven to increase NAD+ up to 150% to keep your cells performing at their best.



    Powered by Niagen®, our patented form of nicotinamide riboside, Tru Niagen is one of the most well-researched, efficient, and superior NAD+ precursors available, ensuring you get the best for your health.

    Whole-body benefits

    From your daily routine to your most challenging goals, Tru Niagen powers your cellular health, helping you thrive at every age.

    • Healthy Aging

      Boost NAD+ levels for energized,resilient cells, ready for repair at anytime.

    • Brain

      Power your hardworking brain cells with the optimal functional energy.

    • Heart

      Support your heart cells with the essential care they need for cellularre silience.

    • Muscle

      Fuel the peak performance, fasterrecovery, and endurance of your cells

    • Cellular Health

      Support your 37.2 trillion cells withincreased NAD+ for energy and repair

    • Lifestyle Stress Management

      Daily stressors deplete NAD+, accelerating aging. Replenish NAD+ tosupport your health.

      Backed by world-leading researchers

      "Niagen, Niagen Bioscience's patented nicotinamideriboside product, is one of the most well-studied,carefully controlled dietary supplements, and indeed, agold standard in the industry."


      Roger Kornberg, Ph.D.

      Nobel Prize Winner in Chemistry| Mrs. George A. Winzer Professor of Medicine, Stanford |Niagen Bioscience Scientific Advisory Board Chairman

      "Disturbances in NAD coenzymes can leave tissuesunable to repair themselves, generate energy, and perform their normal homeostatic functions. In manyconditions of metabolic stress, the genes that convertNR to NAD are up-regulated, which provides uniquevalue over all other NAD precursors."

      Charles Brenner, Ph.D.

      Alfred E Mann Family Foundation Chair in Diabetes and Cancer Metabolism at City of HopeNational Medical Center |Niagen Bioscience Chief Scientific Advisor

      "With the clear preclinical benefits of NR observed inthe brains of mice, I look forward to future clinical trialfindings from testing in human subjects. In themeantime, the known ability of NR to enhance mitochondrial function and cellular energy makes it atop choice for my personal daily regimen."

      Dr. Rudolph Tanzi

      Kennedy Professor of Neurology, Harvard University| Director, Genetics and Aging ResearchUnit, Massachusetts General Hospital| Niagen Bioscience Scientific Advisory Board Member

      "Tru Niagen stands out as the leading, gold-standard NAD+ supplement...crucial for maintaining cellularresilience,energy metabolism, and overall cellularrepair. Further, it features patented nicotinamideriboside (NR), which is the most efficient NAD+precursor available."
      Dr. Jim LaValle

      Clinical Pharmacist| CEO of Metabolic Code Enterprises | Former Niagen BioscienceConsultant

        Age better with Tru Niagen.

        Clinically proven to increase NAD+ by 51% in 2 weeks
        Patented high-absorption Niagen delivers proven, reliable resultsunlike NAD+ itself, NMN, and experimental liposomal supplements.
        The only FDA reviewed and GRAS certified NR in the world.
        Clean ingredients and rigorous third-party testing you can trust.

        WHY TRU NIAGEN IS THE#1 NAD+ brandin the U.S.

        Superior absorption, provenresults, and greater valuethan the knock-off brands.

        Our active ingredient Niagen is apatented form of nicotinamideriboside(NR) clinically proven to bemost efficiently converted into NAD+.

          Others
        Cellular Entry
        Scientific Validation
        FDA Reviewed & GRAS Certified
        Bioavailability

        Join millions who havereclaimed their youth.

        2 Weeks

        NAD+ levels increase, benefitting vital tissues. You maynot notice changes, but rest assured it's working.

        1 Month

        Elevated NAD+ levels support resilience and stress. Youmay notice increased cellular energy.

        3 Months

        Your body is sustaining NAD+ levels, counteracting theeffects of aging deep within your cells.

        Every bottle is third-party tested and fully traceable.

        Tru Niagen products undergo a rigorousset of 22 tests in ISO-/IEC-accredited labsto verify potency, safety, and purity.

        SHOP NOW